The Frugal Marketer

Cut costs, not corners. Dynamic tips for dynamic businesses. Brought to you by the Triangle’s WellthyLifeStyle

How to Make Quality Videos for your Site–Fast and Easy. May 28, 2008

Filed under: business, marketing — wellthylifestyle @ 8:23 pm
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As you know, WellthyLifeStyle.com allows members to upload video snippets to their member page to showcase their products, provide tips, or introduce their team. But what are some tips YOU can use to make said videos the best they can be, without breaking the bank or wishing you had never gotten started?

The YouTube craze doesn’t just apply to consumers anymore. Video is rapidly becoming an essential feature on Web sites. Web video is particularly important for small and mid-sized businesses as they represent the largest percentage of online businesses in the US.

But, before a small or mid-size business can successfully dive into the deep end of the video pool, there are a few do’s and don’ts to consider: (more…)

 

Finding Inspiration on the Treadmill May 28, 2008

Filed under: business — wellthylifestyle @ 5:03 pm
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When your job asks you to brainstorm on regular basis, even a marketing wunderkind will hit the creative wall once in a while. To keep those mental blocks to a minimum, Dr. Amantha Imber recommends aerobic exercise, citing a study by David Blanchette that concludes a little workout pays big dividends in creativity:

  • Group 1 did no exercise prior to their creative task. “Lucky them, some of you might be thinking,” says Imber.
  • Group 2 participated in 30 minutes of aerobic exercise—such as walking, biking, swimming and running—before undertaking their creative task.
  • Group 3 also took 30 minutes of aerobic exercise, but waited for two hours before digging in to their creative task.

(more…)

 

Survey: Pick a Favorite Chore. May 28, 2008

Filed under: business — wellthylifestyle @ 4:50 pm

For those of you entrepreneurs who may still be going it alone–meaning, you have less than 3 employees–what do you find has been the hardest thing to deal with/overcome up until now? Please comment!

 

Tag! You’re It! May 28, 2008

Filed under: marketing — wellthylifestyle @ 4:28 pm
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According to Tate Linden of the Stokefire blog, “It seems that companies use [taglines] because they’re supposed to have something under their name and above their address on their business cards—but they’re not quite sure what it’s supposed to do.”

Because of this, companies settle for one-size-fits-all taglines that speak in generic terms about turning dreams into reality or making customers number one; alternately, they offer a seemingly ubiquitous three-word combination like “Creativity. Strategy. Execution.” that not only sounds pompous but could apply to any company at all.

Linden says your tagline should: (more…)

 

Reward Me! May 28, 2008

Filed under: business, marketing, sales — wellthylifestyle @ 4:09 pm
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Programs that reward product referrals are a nice perk for consumers. Customers may get a cash reward, a discount on future purchases, or other types of prizes if they recommend a product to someone who eventually buys it.

Before jumping on the rewards bandwagon, though, it’s best to know what tactics work best, based on the latest research. Here are a few tips to consider: (more…)

 

We’re Live! May 28, 2008

Filed under: business, marketing, sales — wellthylifestyle @ 1:00 am

The Frugal Marketer blog is officially live and promoted. We welcome your comments!