WellthyLifeStyle.com moves into Phase 2! May 9, 2008

I’m so pleased to announce that we are now in Phase 2. Namely this means we are doing a soft launch and engaging in initial publicity to promote the site. We are also now charging for memberships. Our goal is to do a hard launch this summer. That’s not too far from now!

If you haven’t already, please finish your listings and get them polished and spiffy!

We’re also looking at the possibility of holding a launch party downtown, with booths for our members to promote their services. How do you feel about that? Let us know.

 

Marketing to Women April 15, 2008

GET REAL
If you want to market to women, ground your message in reality.

When women look at your advertising, do they see themselves? For decades, advertisers have depicted an idealized version of a woman. But now, women are looking for their true selves mirrored in the message. So abandon outmoded and unattainable ideals and positively portray real women. Also, understand that female shoppers approach the buying process differently than men. It’s not about dumbing down the message or coloring the campaign in shades of pink, it’s about creating a campaign that reflects women the way they see themselves, plus following these important guidelines:

1. SHOW REAL BENEFITS TO REAL WOMEN. Women consumers are not monolithic, and an effective marketing campaign must be based on a clear understanding of your female prospects’ unique characteristics. Look beyond basic demographics and discover their hobbies, their habits, and how, where and what they buy. Women make purchases based on the relationships they develop with your company or brand, so listening carefully and fostering an exchange with women customers is vital. Uncover what they really want from companies or products and services like yours, and then communicate with them based on the issues or selling points they care about most.

2. DEVELOP WOMENCENTRIC MARKETING. There are important characteristics that define a more feminized shopping experience. Value and price are critical, but they’re often merely opening salvos in the decision-making process. Women tend to require more detailed information than men when considering a purchase, and that information is best received if presented on a peer-to-peer level, so address women from a ‘we’ point of view. Expect women customers to look for deep content on your website, thoroughly examine the benefits of your products or services vs. those of your competitors, read product reviews and seek input from family, friends and co-workers.

3. GO FOR A COMPLETE MAKEOVER. Integrate these women centric marketing methods into all your campaigns and materials. It’s not enough to just add deeper content to your site or produce a few ads that target women. The best campaigns integrate their marketing messages across multiple channels and feature an equally fine-tuned sales effort. Work with your salespeople to incorporate this attitudinal and contextual change into day-to-day sales activities for a completely integrated approach.

source: Entrepreneur Magazine, April 2008. by Kim T. Gordon

Incorporating Video Snippets to your WLS listing April 15, 2007

We designed WellthyLifeStyle.com to help you make the most of your branding efforts. if you’re a showcase member, you have the ability to add video snippets to your listing page. you can change these out whenever you like. Create an archive on YouTube or other video hosting service and simply embed the provided code into your listing.

Some good things to include?

• A tour of your facilities
• One of your service procedures (“how it’s done”)
• A tour of your products
• Tips on making the most of your products or services (how to install that rainwater barrel, for example, or stretching techniques)

Remember, if you don’t take full advantage of these features, you won’t get as much traffic. We’re committed to including members who take full advantage of their membership features.

It’s quite easy, but we’ve included a tutorial here:

http://www.wellthylifestylenc.com/video_listings.pdf

You’ll need the free Adobe Reader or other pdf viewer. Get it here: http://www.adobe.com (scroll down to the bottom and click the graphic that says “Adobe Reader”)

Need help? Give us a call, and we’ll happily guide you or even come to your office to work with you.