Back in 1999-2000 or so, Avery and other brands came out with what was then a godsend: perforated sheets of business card paper designed for the self-employed or home-based business owner who couldn’t afford hundreds of dollars for professionally made cards.
Did you see what year I put in there?
It’s 2008 and I still see homemade business cards. And nothing says “home-based” like a perforated card with blurry inkjet print. And all that says to potential customers or clients is:
I don’t make any money doing this
I don’t have any customers
I don’t have the time or inclination to make something even Kinko’s could do
You can’t be in business without a business card, and yet many small business owners are walking around committing business suicide every time they hand out this type of card.
