The Frugal Marketer

Cut costs, not corners. Dynamic tips for dynamic businesses. Brought to you by the Triangle’s WellthyLifeStyle

Free Challenge Inside! You know it’s a good hospital when… May 31, 2008

Filed under: business, customer service, marketing — wellthylifestyle @ 1:08 pm
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Recently my fiance had surgery at a local hospital. We could not have been surrounded with a happier, nicer group of staff. This was my (our) first experience with the hospital system here in the Triangle (but then, do you really want many experiences?), but I still did not expect the level of service we received. I expected a name to be called, to be pointed this way or that, brusque demeanors. But instead, as I watched, everyone working there just seemed happy. They smiled even when alone, they cracked jokes, they called out to each other and said things like “Have a great evening!”. A happy staff means happy customers, typically. But in my past hospital experiences, I had not yet encountered it.

Every single person was kind, looked us in the eye, asked questions, made us feel comfortable, and had bedside manners to be rivaled. Before I was even allowed to take him home I thought, goodness, I almost want to sign up for a surgery–so we don’t have to leave! Now, how ironic is that? Not wanting to leave the hospital because you’re having a good time. Yes, it goes against logic; logically I wanted to get us home so I could continue to care for him. But it also got me thinking–

What is a place you received some of the best service? The challenge: it must be a place you never thought you’d have such a good experience.

 

“Fly someone else.” April 15, 2008

Filed under: business, customer service, sales — wellthylifestyle @ 6:50 pm
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Southwest Airlines has arguably the best customer service of any airline. You can be well assured of being treated equally and wonderfully–I’ve certainly never had a complaint. But those customers who create trouble, mistreat the employees, or otherwise make the experience a pain for those around them get a hand-signed letter from the CEO of Southwest Airlines himself: “Fly someone else.”

Remember the adage “the customer is always right?”

We’ve all seen and heard horror stories where the customer took that adage a little too close to heart.

You’ll always come across “that” customer, or even a few at the same time, who make frivolous returns, scream in front of other customers over the most minor of infractions, harp on you about your prices, haggle for a discount, and then go across the street and buy from your competitor anyway.

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