Lead Qualification: Getting to NO!
| from Go-to-Market Strategies
Lead Quality. This is the crux of most sales and marketing disputes, isn’t it? And, it is no wonder. Lead quality is possibly the most important element to sales success. Because, no matter how great your product, or sales skill, or tools, if the lead itself is not a good quality lead, you have NOTHING. Lead qualification is harder than it seems, which is quite possibly why it is so often skipped in the sales process. The problem with that of course is ….better lead quality directly relates to higher close ratios. So what is the trick to identifying quality leads? (more…) |
