Will you still be using flyers when your competitors are using video? July 8, 2008

In the June issue of SPIRIT MAGAZINE, the in-plane publication for Southwest Airlines (whom I absolutely adore), is an interesting article about the steady growth of video advertising. Here’s an excerpt:

REDLASSO EMERGED thanks to the convergence of several Web 2.0 trends, the foremost being the pursuit of multimedia search. Increasing bandwidth caused a proliferation of Web multimedia, with more people listening to podcasts and watching online video than ever before. And while Google has quite profitably sewn up text-based search, multimedia search remains a largely uncharted territory because it requires different technology. A traditional search engine can only “see” text. YouTube searches, for example, rely on accurate keywords and descriptions: a search for “winning Super Bowl touchdown” returns useful results only if the nearby text contains those words.

Advertisers have followed video to the Web.

How to Make Quality Videos for your Site–Fast and Easy. May 28, 2008

As you know, WellthyLifeStyle.com allows members to upload video snippets to their member page to showcase their products, provide tips, or introduce their team. But what are some tips YOU can use to make said videos the best they can be, without breaking the bank or wishing you had never gotten started?

The YouTube craze doesn’t just apply to consumers anymore. Video is rapidly becoming an essential feature on Web sites. Web video is particularly important for small and mid-sized businesses as they represent the largest percentage of online businesses in the US.

But, before a small or mid-size business can successfully dive into the deep end of the video pool, there are a few do’s and don’ts to consider:

Incorporating Video Snippets to your WLS listing April 15, 2007

We designed WellthyLifeStyle.com to help you make the most of your branding efforts. if you’re a showcase member, you have the ability to add video snippets to your listing page. you can change these out whenever you like. Create an archive on YouTube or other video hosting service and simply embed the provided code into your listing.

Some good things to include?

• A tour of your facilities
• One of your service procedures (“how it’s done”)
• A tour of your products
• Tips on making the most of your products or services (how to install that rainwater barrel, for example, or stretching techniques)

Remember, if you don’t take full advantage of these features, you won’t get as much traffic. We’re committed to including members who take full advantage of their membership features.

It’s quite easy, but we’ve included a tutorial here:

http://www.wellthylifestylenc.com/video_listings.pdf

You’ll need the free Adobe Reader or other pdf viewer. Get it here: http://www.adobe.com (scroll down to the bottom and click the graphic that says “Adobe Reader”)

Need help? Give us a call, and we’ll happily guide you or even come to your office to work with you.